Khaby Lame has entered into a $900 million acquisition and strategic partnership deal with US-listed Rich Sparkle Holdings. The transaction grants Rich Sparkle exclusive global commercial rights to Lame’s brand for an initial 36-month period. Lame will become a controlling shareholder, marking a shift from influencer marketing to equity-driven creator commerce. The deal signals a new phase in how global digital influence is translated into large-scale business revenu

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  • Khaby Lame has entered into a $900 million acquisition and strategic partnership deal with US-listed Rich Sparkle Holdings.
  • The transaction grants Rich Sparkle exclusive global commercial rights to Lame’s brand for an initial 36-month period.
  • Lame will become a controlling shareholder, marking a shift from influencer marketing to equity-driven creator commerce.
  • The deal signals a new phase in how global digital influence is translated into large-scale business revenu

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